Is your eCommerce ready to sell through artificial intelligence?
More than 50% growth with the same level of investment
In this article, we explain:
- How AI is changing the buying journey.
- Why technology and marketing must work together.
- How ACP Commerce prepares a PrestaShop store.
- What results our clients are experiencing.
- What we review in an AI audit.
AI is already part of the buying journey
Artificial intelligence is changing how consumers discover products, compare options and shop online.
According to Retail Dive, major retailers are already using AI to improve product discovery, personalise the shopping experience, and increase conversion and revenue per visit.
But this opportunity is not limited to large companies. Small and medium-sized stores can also prepare their catalogues for these new channels.
To recommend a product, AI needs to understand:
- Features and variants.
- Prices and availability.
- Brand and references.
- Shipping and returns.
- Customer reviews.
- Use cases for each product.
A store can rank well on Google and still be difficult for new shopping assistants to interpret.
Technology and marketing must work together
At Blueant Solutions, we developed our ACP Commerce module for PrestaShop through close collaboration between our technical team and Marketing department.
The technical layer enables AI agents to discover products, check prices and availability, interpret variants, create a cart and facilitate the purchase.
Marketing focuses on catalogue quality, content, SEO and the commercial information these systems need to understand and recommend each product correctly.
This joint work includes:
- Catalogue quality and structure.
- Product descriptions and attributes.
- Categories, content and blog.
- Structured data and SEO.
- Reviews, shipping and returns.
- Analytics, conversions and attribution.
A technical connection alone is not enough: AI also needs clear, complete and structured commercial information.
The same investment. More than 50% growth in sales.
ACP Commerce: preparing PrestaShop for agentic commerce
What does ACP Commerce add to a PrestaShop store?
Catalogue discovery
AI agents can find products and understand their main characteristics.
Prices, variants and availability
Commercial information is presented in a structured format to enable more accurate answers.
Customers can receive recommendations based on up-to-date store information.
Cart and purchase
Agents can create a cart and facilitate the purchase while keeping PrestaShop as the central system and merchant of record.
The store retains control of its products, orders and customers.
SEO and commercial content
The module includes features related to structured data, reviews, sitemaps, Open Graph and privacy.
Measuring results
We analyse traffic, conversions, orders and revenue to understand the performance of these new channels.
Comparing periods makes it possible to evaluate growth and changes in return on investment.
A technical and commercial solution
Combining technology and marketing helps AI not only find products, but also understand and recommend them.
What results are our clients experiencing?
As a result of this joint work, clients where we have implemented the solution are experiencing very positive results.
In some cases, sales have grown by more than 50% compared with the same period last year, while maintaining a similar level of investment.
This growth was not achieved by doubling the budget: clients are investing approximately the same amount, while generating more sales and a better return.
To measure this performance, we analyse:
- Investment made during both periods.
- Revenue and orders generated.
- Conversion rate.
- Average order value.
- Return achieved on the investment.
Although other factors may also influence the results, the data shows the potential of combining technology, catalogue, content and marketing.
What do we recommend?
The first step is to carry out an AI audit of the eCommerce store, catalogue and blog to verify whether assistants can find, understand and recommend its products.
The audit analyses product data, technical SEO, content, reviews, commercial terms, integrations and performance measurement.
The goal is not simply to add a chatbot, but to turn artificial intelligence into a new discovery and sales channel.
Prepare your store to sell through AI
At Blueant Solutions, we combine eCommerce development and marketing to prepare stores for the new generation of shopping agents.
If you use PrestaShop, our ACP Commerce module enables you to start connecting your catalogue with this new commerce model.
If you would like to find out whether your store is ready, contact us and we will carry out an initial review.
- Technical and marketing audit.
- Review of the catalogue and product data.
- Analysis of content, blog and FAQs.
- Review of SEO and structured data.
- Integration plan for AI agents.
- Measurement of sales and return on investment.
We normally respond within 1–2 business days.
